Effective and Easy Digital Marketing for Franchises: Simple and Powerful Marketing Ideas

A lot of small businesses and especially franchises struggle with marketing. This is especially true when the time comes to decide where and how to invest a limited budget. With the wide variety of marketing tools and techniques out there, it can be tough to be a marketer. One needs to be adept at choosing effective and easy digital marketing for franchises.

Sure, you can go out and research all the different digital marketing ideas for franchises. You can spend a few years trying to implement all the conflicting advice and eventually get results. Alternatively, you can hire a small business marketing consultant to save you years of trial & error.

Whatever option you choose, you still need to understand the commonalities behind any successful marketing strategy. Getting your basics in order will help you choose effective and easy digital marketing for franchises.

The crucial point in marketing is to take some time to research trends in your industry, and discover your customer needs and behaviors. Based on the information you gather you will be able to make a plan and develop a strategy for effective and easy digital marketing for franchises. This way, you can make the most of any budget you dedicate to promoting your business.

You have the opportunity to use numerous digital marketing campaigns for franchises, for a small amount of money. Word of mouth and referral marketing are practically free, but at the same time they are some of the most powerful marketing strategies.

It’s important to remember that whatever you do to spread the word about your business, it has to touch your customers on an emotional level. It’s the secret of effective and easy digital marketing for franchises. Some of the most successful companies in the world have achieved their best results when they’ve used experiential marketing. It’s because they managed to reach deep into people’s emotions.

Give your customers an outstanding brand experience and you’ll make them your ambassadors.

EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES

1. DEVELOP AN AWESOME WEBSITE

Regardless of the type of business you run, good online presence is a must. The hectic modern lifestyle leads people to search for products and services online and make their purchasing decisions on the go. Moreover, studies show that more than 70% of internet users do their shopping through mobile devices, so you need to make sure that your website is mobile-friendly.

Another crucial point that you need to take into consideration is the optimization of your website. SEO is one of the most powerful tools for a successful online marketing strategy. Taking your place on the first search engine results page will wipe out your competition in no time. It will improve your image and bring the customers to you.

Look at your website as a place where customers can find solutions for their needs. Provide as much helpful information as you can, and do it in a language that your customers will understand. Assure them that you are there to help, not sell.

2. DEMONSTRATE PERSONALITY THROUGH SOCIAL MEDIA

Social media can be your greatest asset if you know how to use it. It gives you the opportunity to show some personality regardless of how serious your products or services are. It enables you to get to know your customers and connect with them on an emotional level. With social media, your brand can easily become your customer’s trusted friend.

Memes, comics, and infographics are some of the most powerful social media tools. They are visually appealing, aren’t time-consuming, and allow for people to get the message at a quick glance. Find a way to incorporate them into your brand tone and entertain your customers. People like and share this type of content, so it will drive up good referral traffic.

Real time marketing is another insanely powerful technique to grab your customers’ attention and go viral on social media. Choose an event that can be somehow related to your business and use it for promotion; it’s great local digital marketing for franchises. Just be careful with this and make sure that you won’t insult anyone with your witty marketing move. Otherwise, you may end up with tons of negative publicity.

3. SHOW YOUR EXPERTISE

If you want to convince people that you are a leader in your industry, you need to demonstrate your expertise. The easiest way to do this is to start a blog and share your blog posts through social media. Use catchy headlines and write on trending topics related to your industry to show that you’re in the know.

You can also use an opportunity to be a guest speaker at an event or a class, or host your own event. This will boost both your personal credibility and your company’s credibility. Just remember to direct your online and offline demonstration of expertise to your key audiences. Address their pain points and offer your expert solutions.

4. LISTEN WHAT CUSTOMERS HAVE TO SAY

You can’t develop a real connection with your customers with one-way communication. Use every opportunity to listen to what your customers have to say. Encourage reviews on your website and comments on your social media profiles. This will eliminate the anxiety of the unknown for the prospective customers, and show your current customers that you really care.

Develop a strong customer service. It’s one of the best and the most overlooked ways to ensure spreading a good word about your business. Try to provide customer service through every possible channel – live chat, Skype calls, phone calls, and emails. Ensure your customers that you are there at any time.

5. BE KIND AND GENEROUS

Start a loyalty program and use it to show your kindness. Treat your loyal customers as if they are your closest friends. Send them handwritten thank-you notes, seasonal greetings, birthday cards, and small surprise gifts. These small and kind gestures will make them your loyal and active ambassadors. You’ll have their families and friends as your customers in no time.

Show kindness to people who are not your customers, too. Give them the opportunity to experience your product or service and the chances are they will want to purchase it. You can also produce creative, branded items and use them as giveaways.

Give something back to society and your company will be associated with these good deeds. You will surely feel good while doing it and people will appreciate it. Donate some of your product or services to a non-profit organization sponsoring a charity live auction. You can also sponsor other charity events such as marathons, or sponsor a little league in your neighborhood.

DO YOU HAVE ANY OTHER IDEAS FOR EFFECTIVE AND EASY DIGITAL MARKETING FOR FRANCHISES? TELL US IN THE COMMENTS!

Toppling Traditional Marketing With Digital Marketing

Digital marketing is the new norm. Many companies that were once totally into traditional marketing have now moved to the digital field. Why the switch? What has made them realize this? Let us see what gives digital marketing solutions an edge over traditional marketing.

Traditional Marketing
• Cost: Traditional media like television ads, newspapers, hoardings can be very expensive. A front page ad could cost anywhere around a few lakhs. The same story again with television and hoardings.

• Cannot be quantified: Inspite of all this investment, it is practically impossible to calculate the exact number of people who have seen your ad, number of conversion, number of people who are interested etc. Thus, impossible to calculate a return on investment. So how do you quantify or on what basis do you decide if your campaign has worked out or not?

• Area: Suppose you put up a hoarding, people only in that area would be able to see it. It does not reach anyone else. Or if you say a newspaper, it will reach that city alone.

• Availability: There is a time constraint. Your store would be accessible to customers only at a certain time of day.

Digital Marketing
• Reduced Cost: Compared to traditional media a digital marketing solution will cost you peanuts. The only paid form of digital media is Pay per Click (PPC) which still costs you much lesser. Even here, you have to pay only for the result you get. No irrelevant costs are involved. Search engine optimization (SEO) and social media (SMM) are almost free.

• Great return on investment: As mention above every penny invested will give you a certain return. The customers will atleast visit your page. If not converted to an immediate lead, he could atleast be a potential lead in the future.

• Measurability: There are various tools available to measure every aspect of your campaign. For instance, the webmasters tool, Facebook/ LinkedIn insights etc. These will exactly provide the no. of visitors, conversion rate, no. of views and also their age, gender, location etc.

• Targeting: Due to the above mentioned tools available at our disposal (for free) our ads can also target a specific group of people depending upon the product. This is impossible in traditional marketing.

• Reach: Digital marketing can reach not only a town, city or country but can go worldwide. This extends your customer base, higher chances of sale and all of this keeping the cost in check.

All in all Digital marketing can earn you a place among the biggest of brands. Money is not a constraint for competition. Now you can compete with national or even international chains even if your office is based in a single room. Digital marketing is coming up as the most effective strategy.

Looking For Free Digital Publishing? Find it Here Today!

In today’s way of living, exchanging information is not as tedious and slow as it was before, particularly because of the emergence of the World Wide Web. Reading eBooks online is an efficient way to gain knowledge of things easily. The increasing demand for these electronic reading materials shows their functionality, that’s why more and more marketers are making, publishing, and distributing their own eBook. If you are one of the marketers trying to generate online profits, this article will help you get not only the best but also assist you in finding free digital publishing software for e-newsletters, e-documents, and eBook.

According to some reports, eBooks are continuously gathering wealth and steam as these materials gain commendation as well as respect from online visitors. With the boosting activity of eBook comes the accumulation of eBook publishing software. But how will you determine the most efficient software for your publishing needs?

The foremost step that you should take is to look for available digital publishing software without charge. Keep in mind that publishing digitally, is all about the internet, so the first place that you should visit is the World Wide Web. By using popular search engines at any given time, you will come across with over four million results for eBook publishing; some are free while some come with a definite price. Even so, that’s the greatest place to search out for links to all of the programs for different publishing needs. To assist you in narrowing your options, you should begin with several different products that have been gaining appreciation.

As with many opportunities in life having several different programs for free digital publishing that you can choose from grants you with advantages and disadvantages. The delightful thing is that the cost or no cost, ease-of-use, and of course features differ from one piece of software to another depending on your requirements. The not so good news is that with so many options in the market, it will call for your time and effort to review all the free programs so the software that you will obtain will suit your project.

The prices of eBook publishing software range from $99 to $595, but since you are looking for something without a fee, it’s vital for you to understand that you can’t demand much from what you will get for free.
Once you obtain free publishing software, you should initially check its ease of use. Note that some programs will require you to have an experience in utilizing HTML while some call for word processing.

Evaluate its features and examine if the program asks for add-ons or not. You should also test out the security features, specifications and compatibility concerns with other computers, and the templates and wizards available in the software.

Keep in mind that the compatibility issues are very critical in free digital publishing software. You must ensure that other computers and operating systems will be able to access and read your final product. The materialization of e-Publishing presents a thrilling and functional marketing strategy for online marketers. This permits writers, consultants and almost anyone to simply type a text or content and let the software transform all the work into informative publication.