What a Digital Marketing Agency Can Do for Your Business

Digital marketing is greatly changing the way people do business these days. Any digital marketing agency that wishes to deliver the desired services to clients must adapt to the latest tools. The ever evolving technology is promising to bring a revolution in digital marketing. It is therefore important that any future-oriented business keeps tabs on these changes. In order to keep customers coming back, businesses need to be more interactive, engaging with their target audience using the available digital marketing platforms.

One of the digital marketing tools that is now increasingly being focused on is search engine optimisation (SEO). With search engine optimisation:

Businesses Traffic is enhanced using various algorithms are able to deal with online competition in a better way

Profits are enhanced due to possibility of more traffic to a particular website

Businesses are able to gauge their rankings based on use of keywords

With the new search algorithm by Google, business are now able to check on how frequently they get attention from potential customers and their ranking on social media platforms like Facebook and Twitter

Another important digital marketing tool is the use of video links. Many people are increasingly clicking on video links. Videos are more interactive and emotional that just plain text. In fact, current trends seem to be more in favour of video marketing based on the fact that people are now increasingly getting social on the internet. With YouTube making it easier to create content and upload it, it will now be easier to use online video marketing which can be effectively personalised to appeal more to target audiences. It is a more sure way of getting results than using television. Combined with the search engine optimisation tool, it provides a better chance of achieving your marketing goals.

Using QR codes is another digital marketing strategy that is quickly catching up with many people. With the increasing affordability of smart phones, marketers are able to reach customers through the quick response codes. It is a new trendy way of reaching the increasingly tech savvy audience. By adding web content messages on consumer items, the QR codes are effectively used to make people connect more with a particular brand. The good thing here is that with a smart phone, you just require to download an application for free to allow you to scan the QR codes.

Blogging have been an increasingly popular tool in digital marketing. Anybody can start a blog for free. With blogging, one is able to give personalised views and reaches the target audience with a lot of ease. At the same time, blogging allows for comments and reaction from the readers. This way, one can know how best to market their products based on customer reactions. Combined with search engine optimisation, blogging will be an effective tool for future online digital marketing.

For any digital marketing agency, it is important to consider these and many more digital marketing tools that are available. These tools are very important in helping deal with online competitors. One should always be on the lookout for any changes as they happen daily.

5 Common Misconceptions About Digital Marketing – A Beginners’ Guide

If you know what digital marketing is, you should know how effective it has become today. Well, sometimes it is found that beginners face a few common misconceptions about digital marketing. And eventually, they have to taste early defeat in this challenging market. Believe it or not, I have also gone through the same situations. This is why; I feel I must tell you what things can primarily have negative impacts on your digital media marketing efforts.

It is no doubt that in this technology driven world, digital media based marketing has given the business development a new boosting towards faster growth. But following are some common mistakes that a newbie should avoid:

1. Higher time consumption versus fewer results: The first thing that disappoints a beginner is time against results. It is a fact that there is hardly any short cut to success (except pay-per-click advertisement) in the digital or the online marketing sphere! When you begin to start market your business online, you have to wait and watch for results for some time. After a few outcomes, rework on strategy can lead to expected results. But this does not mean that you should stop working on digital media based marketing ploys. One thing you must remember or convey to your superiors that results of digital marketing stay for a long time. Once the flow of business beings, it does far better in revenue collection than off-line marketing processes.

2. It is too technical and hard to track or measure: I can personally tell you that I have come across people who simply try to negate digital or online marketing as it is a bit technical. Some of my friends and even clients are heard to say, “You people better understand things as you have the technical knowhow”. But let me tell you my friends, I am not at all technical person and I do not hold any technical degree. Yet, Googling around and with the help of some of my friends, I am now easily handling my own site’s online marketing process. And talking about the tracking process, I can say there are so many tools to analyze and trace the output of your digital marketing efforts. For example, there are many keyword analysis tools that help you know the best keywords or phrases that would help you move forward and outperform your competitors on Google search results.

3. You need to invest lump sum money for success: Another setback that can really affect a beginner to take the first firm step in the domain of digital or online marketing is a money issue. Some people have a big misconception that digital or online marketing means an investment of a considerable part of your marketing budget. But this is not at all true. Whether you employ any digital marketing expert or yourself begin to work in this domain, very nominal investment can start showing you greater results. You can expect better results from other conventional marketing ploys even. There are so many free techniques that can be implemented to get firsthand results.

4. SEO is going to die so stop this nonsense: There are so many Big Brothers who have grown some deep knowledge in themselves about Google and SEO. They have the judgment – Google now does not allow or adhere to conventional practices of optimization of web pages (Meta tags, content etc.) so it is not necessary to invest your money in digital or online marketing (SEO is certainly the part of it). It would be better to follow other techniques. These types of conceptions are nothing but misconceptions about digital marketing! The on-page SEO (working on Meta and content) still has importance to Google and other search engines. Those ploys guide search crawlers to index and show the best results against the user queries. Yes, SEO techniques are becoming advanced to bring the best results to the customers and it is not going to die till the search engines are in the market.

5. Social networking is all digital or online marketing: In this era of ‘Facebook’, ‘Twitter’, ‘what’s Up’ people are growing a deep misconception in themselves. They have started to think that social media marketing is all in all in digital marketing. If you can market you business in social channels, you then do not need to do anything else. But for the beginners I must say, stop thinking likewise! If you search, you would find there are so many other techniques that help in bringing results. Do not indulge your time entirely on social media marketing. For example, you have to know and work on making your online presence mobile friendly to reach the greatest number of people. And to do that, you have to know some key techniques that stand as a part of digital media based marketing.

Well, there are so many other misconceptions about digital marketing processes. But I have tried to put forward only 5 misconceptions that can lead a beginner to defeat! I have personally burnt my nail falling in a few of such damaging misconceptions. So I think, everybody should research well and find out the truth. There are so many blogs of experts that can guide a beginner to success in digital and online marketing. For example, Google’s Spokesperson Mr. Matt Cutts has a blog where he shares his good thoughts on digital and online marketing good practices. Such blogs and helps are innumerable and following those, success is bound to come for a beginner. I wish the above points would help you all be successful in avoiding common misconceptions of digital marketing. Know the truth and get the success.

Arenas in Digital Marketing

Introduction to digital marketing:

Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.

Ways to do digital marketing:

1. Search Engine Optimization

2. PPC

3. Email Marketing (factors such as subject line, quality, and personalization are matters)

4. Social Media Marketing

5. Digital Display Marketing

6. Mobile Marketing

7. Content Marketing (It also includes blogs, eBooks, webinars, White papers and a variety of other outlets.)

8. Traditional Marketing Methods

Strategies and their Introduction:

1. Search Engine Optimization (SEO):

SEO helps to make a website to be founded in Search Engine Results Page (SERP) for desired Keywords. SEO helps to build a brand.

Process: Measurable link-building and the creation of quality viral content are respectable marketing processes that work.

SEO’s return on investment (ROI) fluctuates as PPC (see below) rises and falls, and organic search results are more trusted than paid advertising.

That’s why SEO is more worthwhile over time. This includes:

• Keyword Analysis

• On page optimization (optimizing a website in page level)

• Off page optimization (building quality back links to web site and to web pages)

• Building authority for brand terms (This includes company profiles in major Social networks)

• Website health checkups (checking technical issues)

• Analytics Reports (Provides how our campaigns are working by seeing traffic)

2. PPC:

PPC helps to get traffic from Search Engines for targeted keyword terms. The benefit of this process is that, we are going to pay only for the clicks that we have received.

Google AdWords is the most popular PPC program.

Strategy: Identifying converting keywords, effective bidding process to keep the costs low etc…

PPC marketing provides instant results because it generates visitors quickly and also lets you measure your budget and ROI appropriately. Becoming well-versed in Google AdWords helps your company take full advantage of the potential benefits of PPC marketing.

3. Email Marketing:

Email Marketing is most traditional form of digital marketing, yet it gives exceptional results if we can personalize every email.

Important things to consider:

Step 1: gathering email IDs list. (Offering something like a PDF, eBook etc… , at our website, can be helpful to gather recipients email IDs.)

Step 2: A service like Aweber.com, mailchimp.com can be handy for instant reply messages and managing newsletter campaigns.

Step 3: Personalization is very important for a successful email campaigns. Personalization should be in Subject line, Body of the Message.

And the factors like catchy “Subject line” and “brief message” motivates the recipient to visit the targeted page.

News Letters: They are a wonderful way to engage with our community by sending weekly or monthly newsletters.

4. Social Media Marketing:

Social Media is the most and the very cost effective digital marketing strategy to engage with existing customers and to build a brand name across different Social Media communities.

First, define your goals. What are you trying to get out of social media?

Strategy: This starts with identifying right channels for the type of business we are in.

Step 1: creating business profiles on Social Networks: Facebook, Twitter, LinkedIn, Google+ & Pinterest

Step 2: using photo sharing services like Flicker, Instagram etc…

using video sharing services like YouTube, Vimeo etc…
using PPTs sharing service like SlideShare…
using PDF sharing services like Scribd.com, SlideShare.com etc…

Step 3: Starting activities which represents your company business sector.

Step 4: Building a community at these third party Social Sites.

Step 5: Develop an editorial calendar to plan when posts go up, or manage your social media content stream through a platform such as Hoot suite.

5. Digital Display marketing:

• This includes paid advertisements (mostly image banner ads and video ads) on websites, portals, blogs which related to our industry.

• This works well because the pages displaying these advertisements are conveying something throughout their website, which is our business industry. So, the rate of converses is good in this process.

• With this display marketing we can raise traffic from the ad providing site and thus we might gain some leads with conversion rate strategies.

6. Mobile Marketing:

Before going to start this campaign we need to be sure that can we offer our services which can be accessible through mobile phones? If yes, then optimize your site for mobile phones.

• Optimizing website for mobile is important.

Mobile marketing includes… mobile search, content presentation (optimized site), display ads (PPC) and mobile compatible emails.

7. Content Marketing:

Content Marketing is a popular trend in digital marketing as it includes blogs, eBooks, webinars, White papers and a variety of other outlets.

All these are signals for freshness of the website. Google likes the sites which updated frequently and provides great deal of info.

The information that we provide should answer some question or show some solutions to a problem. So that it will gain respect and can be shared at online.

Note: This content marketing alone will work with almost all other online marketing campaigns.

8. Traditional Marketing Methods:

Digital marketing not only depends on internet. Apart from that it extends beyond this by including other channels such as mobile phones or cell phones, display banner ads, SMS /mms and digital outdoor etc…
All of these can be effectively used to build a brand name for an organization. Most of these are paid and when we have some campaign regards any public service that we can offer, we can get coverage by the following media for free of cost. In other words, they are earned.

Television: Advertisements (paid)

Radio: Advertisements (paid)

Newspapers: Advertisements (paid) and News created by any activity done by organization (earned).

News created by a program which offers some of the services to public for free (earned)

Magazines: Advertisements (paid)

Conclusion:

Strategies made for an organization are completely depends on their business model, the products they offering and the types of services they offer etc… However these are main and most used methods in best digital marketing service and we can inter relate them for any desired results.